So You Want To Start A Youtube Channel...
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In my friend group I seem to be the one that people come to talk to about Youtube. For good reason too. I have a Youtube channel, that I have been slowly creating a community on for the last 4 years. While I don’t claim to be an expert on everything Youtube related, I have tried a lot, and am happy to give my top tips.
Lets just get the money elephant out of the way first. I am a Youtube partner, meaning I make ad revenue off of ads that play before, during and sometimes right after my videos. This does not mean I am making millions. In fact until this year (2018) I had not made more than $200 in total off my channel. So here is my #1 tip: If you are starting a channel to get rich quickly, DON’T. You are in it for the wrong reasons and will likely be disappointed in the lack of immediate financial pay off.
Now that that is out of the way we can move on to the fun stuff. How to actually build a channel that grows and you can make videos on for years to come.
The biggest suggestion I can give you is to encourage community from the very beginning. Comment back, make friends, start discussions, really get to know your subscribers. If your subscribers are invested in your success then they will be with you for years and watch everything you make. It is a big time commitment to comment back to every person but it is so worth it.
Next, choose a niche that you can make videos on for an infinite amount of time. I am not saying you can’t switch it up as you grow and evolve, but you need a solid base to start with. Experiment at the beginning with what you like making and what resonates with viewers them most. From there as you grow you can add in new content.
It is really easy to get lost in the Youtube sea of sameness, so be different. What makes you stand out? How are you different from everyone else who is making content on the same subject? Be honest with yourself and make sure you are ok with standing out for that reason. If you are then play it up.
I’ve got five reasons you should start a Youtube channel right now! Don’t over think it, just read the list and make it happen. Making videos is a lot of fun and I have discovered so much confidence in myself.
You have a unique view or perspective and want to share it with the world. If you are sharing your opinions on a controversial topics then be prepared to attract a wide variety of responses. If this doesn’t put you off sharing then Youtube is a great platform for you to create content on.
You have an existing following that is begging you to start creating video content. This is an awesome situation to be in. You have a built in audience that will come to watch you, and it can open up your other platforms to growth from people who are new to discover you on Youtube. *Don’t start a channel if you can’t keep up with it or are really uncomfortable being on video.
You have repeated the same instructions over an over to clients. This is when a Youtube channel can save you a ton of time. If you teach or consult with clients on a regular basis, starting a channel full of instructional videos will not only help them, but it can be a great way to gain new business.
You have always wanted to start a blog but hate writing. This is me in a nutshell. Even though you are reading a blog now, it is not my favourite way to communicate. I come across much cooler and more fun via video and I worry a lot less about my grammar when on screen. I like to have conversations and that is really easy to do on Youtube.
You know you can commit to making videos consistently. If you want your channel to grow then making content regularly is a huge component of this. If you know you can only make one video every three months then maybe video is not your platform. OR you could batch record and edit then schedule everything to go up on a regular basis. Then you just have to make sure you go in and spend a little time responding to comments.
So… do you still want to start a Youtube channel? I’d love to hear all about it!